Operational Offer Manager – Diffuse Transactional
Schneider Electric
Ho Chi Minh City, VN
6 ngày trước

Job Description

Operational Offer Manager Diffuse Transactional-007HDB


Why the position exists)

Portfolio comprises Connected Living for Vietnam and Cambodia.

The Operational Offer Manager is responsible for monitoring, maintaining, recommending, and implementing marketing strategies related to a defined portfolio of products to profitably grow it in line with business objectives.

This key position is responsible for growing the business by developing the product offer, analysing the market, pricing, competitors, setting targets and providing support to the commercial teams.

What are the expected contributions of the position to the results of the organization)

The Operational Offer Manager is responsible for the growth of the business in terms of offer sales, margins, delta price and market share gain.


Describe the nature, scope, level of improvements to new ideas, etc.)


  • Full, Partial, Supportive)

    Quantitative or quality criteria to achieve responsibility)

    Market investigation and research

  • Confirm or reformulate existing strategies & identify new market segments, channels and / or business models
  • Competitor intelligence and analysis
  • Identify and analyse market size, structure and important changes within relevant business models
  • Monitor product life cycle - growth, decline & general performance
  • Product group and product performance on sales, margin etc.
  • Proposal for product deletions or changes in product categories, obsolescence
  • Develop & deliver portfolio strategies
  • Work with other product managers to formulate group / joint / complementary plans
  • Full

  • Report monthly on overview of portfolio
  • Report quarterly to deeper level
  • Presentation of data & products as required
  • Feedback on quality and timeliness of business support
  • Product Lifecycle Management

  • Understand Global Offer Manager proposals and how we can utilise these locally, including localisation needs
  • Monitor product development with Offer Manager and project teams
  • Develop localised supporting literature including training material, price lists, POS gear, etc
  • Advertising : work with Field Marketing for a suitable programme
  • Product launch planning and implementation to an agreed strategy
  • Provide sales support to ensure launch success
  • Manage products throughout lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities
  • At all stages of product lifecycle manage profitability, which includes minimizing depreciated stock, reviewing supply chain, reviewing pricing vs volume etc.
  • Full

  • Quality of proposals for new offers
  • Feedback on quality and timeliness of business support and advice
  • Visibility / awareness
  • Compliance with service standards
  • Pricing

  • Pricing / positioning for portfolio
  • Special Price Agreements / Approvals as per authority
  • Cost / GM / Price analysis
  • Full

  • Completion of List Price and Discount Structure
  • Product Maintenance form updated
  • Communication

  • Work with Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required
  • Full

  • Proposals completed as per timeline
  • Successful launches
  • Technical

  • Work with CCC, tech support personnel, training department and Offer Manager to ensure availability of appropriate technical support in all relevant forms
  • Provide technical training for sales and service staff
  • Organise technical packaging
  • Full

  • Training sessions completed successfully
  • Feedback from participants on Training session provided
  • Provide support to the sales team (particularly in the post launch stage of new product

  • Product pluses and negatives, range problems, results, trade reactions
  • Setting Sales incentives, achievements, Sales forecasts / breakdowns
  • Evaluate strategies through sales promotions, operational problems, new product ideas
  • Distribution and delivery activities, packaging acceptance
  • Analysis of own competitive sales, brand shares, regionality, seasonality
  • Analysis of Research results
  • Forecasts, objectives, and effectiveness
  • Partial

  • Report bi-yearly
  • Governance

  • Ensures that all activities conform with relevant government regulations, company policies, standard and ethics
  • Identifies opportunities for improvement of work practices and processes
  • Supportive

  • Complies with company standards
  • Health, Safety, and the Environment

  • Understands and implements company HSE policies.
  • Manages individual priorities and deliverables within the HSE context.
  • Actively encourages a safety and environmentally conscious workplace.
  • Strives to find new ways of improving the work environment
  • Takes a personal interest (or 'actively own') OH&S issues and activities within your area of responsibility - lead by example.
  • Supportive

  • Complies with company standards
  • OH&S company statistics meet targets
  • Full : Fully responsible for the results of the work
  • Partial : Partially responsible for the results of the work

    Supportive : Provide support to the person accountable for the results of the work.

    Education :

    Electrical / Electronic engineering / business tertiary qualification, in line with portfolio requirements

    Job Related Experience :

    Product Management, Marketing

    Business Understanding :

    Understand both commercial and business units, understand the electrical industry

    Others (, technical skills) :

    Excellent communication, organisation and customer service skills are necessary. Good presentation skills

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