As part of the performance marketing team in FLG, your responsibilities will be :
Online Advertising : How can we deliver the most relevant ads and maximize our lead volume?
Conversion Funnel Optimization : How can we optimize our conversion rate from lead to sales to achieve the best possible CAC and CIR?
To accomplish these objectives, you’ll need to lead Eri’s performance marketing and optimize every step of the customer purchase journey.
What You'll Be Doing
In this role you will :
Lead our digital marketing agency partnerships to identify opportunities to optimise and grow our paid (Facebook, Google, Zalo) and organic (SEO, EDM) customer acquisition channels;
Ensure continual growth and performance improvements by testing :
New treatment packages, offers & products based on discussion with marketing stakeholders;
New channels and strategies based on data-driven insights and research;
Strategically lead the testings & optimizations of creative ad assets and landing pages to maintain a high CTR and CR;
Work closely with our Brand Marketing team to ensure all events & promotional campaigns will contribute significantly to growth targets;
Work closely with our Telemarketing & Sales teams to optimize lead quality, the conversion rates from lead to sales and the Cost-Income Ratio (CIR);
Work closely with our Data Analytics team to troubleshoot and develop action plans to overcome growth challenges;
Live a strong performance-focused culture that identifies with the overall company vision.
We encourage you to :
Care deeply : be empathetic towards and listen to our customers and your colleagues;
Own it : take ownership and drive for results while exemplifying a positive attitude;
Move quickly : be proactive, adapt quickly and break down barriers;
Challenge the status quo : innovate, test and optimize continuously;
Enjoy a healthy life : workout, run, dance, compete, stretch, pump some iron or do whatever makes you feel good.
What We're Looking For
Degree or advanced degree in related fields;
4 years working experience within digital marketing field in which :
o Minimum 4 years of managing digital marketing channels is a must;
o Minimum 2 years of managing and operating digital campaigns as part of O2O big campaigns;
o Minimum 2 years of working with data and tools such as Excel to create performance forecast or / and data-driven recommendations;
Experience in revenue optimization is a strong plus;
Highly analytical and performance-driven mindset;
Excellent speaking and writing skills in both English and Vietnamese;
Advanced problem-solving skills and long-term mindset;
Open-minded vision and fresh, creative ideas;
Strong business acumen with a confidence in demonstrating growth result through practical calculation;
Great desire to learn and grow personally and professionally.
What Makes This Job Amazing
Work with one of the most skilled & creative & performance-driven Marketers in Vietnam;
Have a huge impact on overall business strategy and performance;
Be part of one of the most dynamic & data-driven & creative company in Beauty industry in Vietnam
Huge learning & professional growth opportunities;
Great employee benefits (including a free gym membership)