Position Summary :
The ASM manages all sales generating activities and relationships with his / her Coca-Cola Operating Unit in order to develop retailers and wholesalers in the assigned Territory.
The main role is to increase top line sales revenue while following strict brand guidelines in terms of profitability (promotional rebates) and brand visibility (approved artworks and merchandise items).
The ASM will focus on delivering superior execution in Impulse Channel (General Trade, CVS and Petro / Gas outlets).
The ASM will be a leader who can train, lead by example and motivate the Coca-Cola Sales Organization to execute the planned activities and deliver the expected results.
Essential Job Functions :
Execute partnerships with wholesalers, retailers and distributors in order to grow the portfolio of Monster Energy products in the assigned territory
Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners
Manage sales forecasts and budgets to achieve established goals to deliver profitable growth for assigned Operating Unit
Manage sales reporting obligations in a timely manner to include frequent sales updates, pricing surveys, etc.
Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising and promotional trends
Other related duties as assigned.
Position Requirements :
1-5 years of sales experience in a retail, Wholesaler or Distributor sales environment
Bachelor’s Degree or equivalent experience, preferably in Business, Marketing or Finance
Demonstrated track record of sales achievement in a hand-on sales environment
Proven knowledge of Wholesalers, distributor and retail customers
Excellent verbal and written communication skills
Ability to establish good relationships and credibility with customers and wholesalers; ability to collaborate at all levels
Excellent at managing time, priorities and expenses
Able to work independently while being a team player
Proficiency using Excel, Word, and PowerPoint
Some basic knowledge of English
Flexibility to travel as needed locally