Accelerate the CRISP with :
1. CONTENT :
Ensure 100% implementation of eContent (Basic econtent, Advanced econtent) across eRetailer where product related information is displayed.
Align and communicate governance of eContent Development, the use of repository to host the content and the implementation on different online platforms.
2. RATING & REVIEW :
Win with WOM online via accelerate number of R&R per SKU
3. INSTOCK (when has auto dashboard to track)
Ensure the avalability of listed SKU, especially key SKU
Win Share of Shelf with Search to dominate search; primary way shoppers find out brands and products on-site
Measurements / Performance Indicators
eCommerce User Experience
Lead in 4C Framework to build brand online from top funnel (Awareness) to lower funnel (Conversion)
Manage eCommerce event & campaign execution with campaign planning, materials design, scheme preparation, landing page implementation, tracking UX UI, DDay follow up and reporting
Manage eCommerce media onsie & offsite (CPAS, non-CPAS, MKT Solution like Paid Search, Affiliate, Livestream,..) closely with Digital / CRM team to maximize the online sales opportunity and brand consideration.
Lead eCommerce CRM execution by SIS followers acquisition, enagement (feed / IM Chat / Reply on R&R) and customer service to contribute to the increasing of sales conversion onsite.
Lead new initiatives of ePartners
No. of traffic / UV / ProductPageView)
3. CLOSE (%CR, ABV)
4. CAPTURE (Retargeting & CRM Onsite for repurchase)
KAE : Desired Skills and Experience
Min 1.5 years of experiences - prefer experiences in marketing of ecommerce (either brand internal or eCommerce platform)
Fluency in English
Global VISA and Relocation Specifications :
Vietnam - Ho Chi Minh