About Sylvan Learning Sylvan Learning is an American education group who offers innovative education multi-programs targeting students from primary to high school.
The programs, which include STEM and College Prep, are a combination of quality content and innovative technology to prepare students with necessary skills and progressive knowledge within the relevant areas.
With almost 40 years of experience, 800 centers all over the world, Sylvan Learning is now present in Vietnam with 5 centers in Ho Chi Minh City in 2017 Job description Plan and execute all web, SEO / SEM (inbound and outbound), marketing database, email, social media and display advertising campaigns Propose / evaluate keywords and collaborate with IT and PR department to optimize searching ranking Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-
to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate Other tasks as assigned by Marketing Manager. Requirements : Experience in digital marketing Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A / B and multivariate experiments Solid knowledge of website analytics tools (e.
g., Google Analytics) Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-
driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement