Alibaba Group ICBU Global Supplier Development Marketing Manager - Ho Chi Minh City
Alibaba Group Holding Limited
Ho Chi Minh City, Vietnam
6 ngày trước

Job Description

Responsible for Alibaba.com's local branding and awareness penetration, traffic acquisition, and offline / digital media marketing.

She / He coordinates internal resources and collaborates with external eco-partners, plan and implement the scalable marketing initiative to support Alibaba.

com development, help more local SMEs export through Alibaba.com and enhance the loyalty to the platform.Key Responsibilities : 1.

Responsible for Alibaba.com s local brand awareness build up, go-to-market strategies planning, budget and event planning and implementation.

2. Deliver customer portrait and successfully drive awareness, adoption, and usage of Alibaba.com B2B service through innovative, scalable and leverageable programs -

including conferences, nurture & loyalty programs, community management and customer reference program.3. Build an ecosystem among stakeholders, integrating local resources such as chambers of commerce, government agencies, academic institutions, etc.

to promote and strengthen the linkage to Alibaba.com.4. Build integrated online / offline marketing campaigns that drive acquisition of new customers including campaign execution, monitor and track campaign results using analytical and reporting capabilities to measure the performance of marketing campaigns (ROI).

5. Nurture and manage successful stories and KOLs, enlarge the influence of the platform through media. 6. Effective and comprehensive cross-

department coordination with central marketing team to ensure the smooth landing of the marketing initiative from headquarter with efficiency.

1 负责Alibaba.com在当地市场推广的工作 包括品牌形象和产品的本土化 线上社交媒体的运作 线下社群以及品牌的落地活动 触达以及影响国家目标用户 2 通过市场调研输出客户画像 制定品牌和市场策略的落地方案 通过社群运作 媒体投放 电商教育培训项目 引入潜力商家 3 构建生态圈 整合当地政府 商协会 媒体 公益机构等资源 提升阿里巴巴本地知名度和市场影响力 4 管理国家市场预算和投放 针对市场的拉新 转化和品牌影响力的提升进行投资回报分析 提升投放效果 5 挖掘当地优秀商家的成功故事 培育KOL 通过媒体或者阿里巴巴平台放声 教育和驱动潜在用户 6 对接总部市场团队 反馈市场营销和社群问题 同时快速本土化执行总部战略

Job requirements

  • 1. 5 years+ of relevant experience of brand building, community management, offline event implement, digital marketing operation;
  • Able to deliver high qualify marketing content. 2. Logical thinking, with experience in large-scale event marketing, be able to independently complete the project from planning till implementation, and collaborate with other parties to ensure the successful completion of the project.

    3. Being an expert in integrating resources, with an insight of the local business community and good relationship with local media group and association of commerce.

    4. Capability of numerical thinking, able to analyze and improve the marketing ROI;5. Vietnamese as native language, high proficiency in English, Chinese language is a plus.

    Experience in b2b business marketing is a plus. 1 具有品牌推广 社群运营 线上线下活动策划落地 经验 能输出高质量的品牌推广内容 2 逻辑思维能力强 具有良好的活动策划和落地执行能力,以及资源链接保证项目顺利进行 3 善于整合资源 具有本土商会 媒体 公关关系等资源 4 具备数据思维 能分析活动的投入产出比 并进行优化 5 越南语作为母语 精通英文 中文能力为加分项 在B2B 领域有经验作为加分项

    七年以上

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