Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)
VPĐD Cổ Phần Mondelez Kinh Đô Việt Nam
Tp Hồ Chí Minh
2 ngày trước

Mô tả công việc

  • Responsible for translating and aligning local market and consumer information relevant to his / her brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
  • Participate in IMC process specific to their brand to develop the IMC plan.
  • Understand the Category strategies and how they apply to his / her brand.
  • Liaise cross functionally to conduct and collect all relevant market and consumer data for his / her brands to feed into the -development of a local brand plan market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
  • Work with the Marketing Manager to support the execution of local plans.
  • Focus on collecting and analyzing the financial information relevant to his / her brands to be reviewed by the Marketing Manager.
  • Propose plans and programs for his / her brands to achieve the local plan market share, volume growth, etc...).
  • Contribute to the preparation of the monthly updates by providing relevant cross-functional information and analysis on his / her brands.
  • Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.
  • Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.
  • In cases of variance, with his / her team develop recommendations for the Product and Packaging Quality Improvement which are reviewed by the Manager Marketing, initiate and drive necessary corrective actions recommended by the Manager Marketing.
  • Conduct competitor / market place analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.
  • Manage ongoing tracking of pricing activities within the market place relevant for his / her brands and provide the Manager Marketing with understanding of opportunities and risks existing in the local market.
  • Contribute by having an in-depth understanding of his / her brand position in market and by liaising with the Sales Company to develop a change to the price of the brand.
  • The scenarios are discussed with the Manager Marketing then presented for review and approved or rejected by the Category Director as part of the Price Change Recommendation Deck.

  • The local Sales team is the responsible for implementing the price change with the clients.
  • Yêu cầu công việc

  • University qualification in marketing or related field.
  • Good analytical skills.
  • Proficient in written and spoken English.
  • Min 5 years marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix.
  • Experience in marketing with a mix of ATL & promotions.
  • Excellent people and communications skills.
  • Effective negotiator.
  • Knowledge in computer operating systems (Microsoft business software).
  • Phúc lợi công việc

  • 13th month salary & Annual Performance Bonus.
  • 15 Annual Leave Days / year.
  • Compulsory Insurance & Health-care Insurance.
  • Báo cáo công việc này

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