[HN] Associate/Senior Associate, Campaign Marketing
Garena
Hanoi
16 giờ trước

Job Description

  • Develop marketing strategies, plans, define content USP, message, create plans in
  • detail and execute to achieve goals above. Act as project owner, taking care of all

    aspects of campaign execution including creative idea, channels utilization, content creation and logistics

  • Grow user awareness, engagement, interest of new contents & events
  • Collaborate closely with internal teams (e.g., product, design, video editing, code,
  • legal, purchase...) and / or with external resources (production house, agency, KOLs, social Facebook / YouTube channel, artists, cosplayers...) to bring campaigns,

    programs and assets to life visually.

  • Provide an analytical and KPI-oriented after event report, with findings and lesson
  • learnt

  • Common tasks are to manage campaigns, generate website ideas & logic,
  • copywriting, art direction, video production (various types), booking KOLs & other

    media

  • Recruit, manage & train intern / collaborator marketing staff.
  • Job Requirements

  • General Requirements Proactive, strong attention to detail & multi-tasking skills.Demonstrates a "Can Do Attitude, problem-solving mindset.
  • Quick learner, hard-working, good communication skills.Passion for games, Esports and the gaming industry is a plus

  • Technical Requirements Has 1-4 years of marketing and communications experienceExperience in designing and executing marketing strategies for major, public facing productsStrong communication and networking skillsSocial media content creation & analytics (Facebook creator studio, YouTube
  • creator studio, Google Analytics), copywriting, video production, website idea creation

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