PVA | Customer Insight Senior Specialist
Thành phố Hồ Chí Minh
3 giờ trước

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law.

We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location.

We also allow for reasonable adjustments to support people with special requirements.

Job Purpose

This role is to conduct consumer research projects to support business decision-making within the Prudential Viet Nam Assurance.

Job Responsibilities

Out-source based projects :

  • Communicate effectively with internal stake-holders to obtain the adequate information before advising them with the appropriate research methodologies
  • Evaluate research agencies’ proposals and make the decision to choose the commissioned agency based on their most-suitable research approach, competitive cost and timing
  • Implement and supervise consumer research projects within time and budget
  • Effectively manage consumer research suppliers (e.g. research agencies) to ensure the high quality of the deliverables and cost efficiency with minimum supervision of line manager
  • In-house based projects :

  • Communicate effectively with internal stake-holders to obtain the adequate information before advising them with the appropriate research methodologies
  • Design the proper research approach (qualitative one or quantitative one) to address the internal stake-holders’ business objectives
  • Implement consumer research projects within time and budget : design the questionnaire / discussion guide, conduct focus group discussion / individual (qualitative) or face-to-face interview (quantitative), reporting & present the key findings of the studies with minimum supervision of line manager
  • Qualifications

  • Bachelor or higher degree preferably in Economics, Business Administration, Marketing
  • Minimum 3 experience year of Market Research in a client side or research agency (preferably)
  • Knowledge and skill

  • Adequate knowledge of various research types and methodologies (e.g. FGD, IDI, in-home visit, U&A quantitative studies, concept test, product test etc.)
  • Capacity to develop discussion guide and conduct simple FGDs / IDIs, reporting
  • Capacity to design questionnaire and conduct paper & pen interviews / online interviews, reporting
  • Be proficient in spoken & written English
  • Very good in Microsoft Office
  • A proactive problem solver
  • Result-driven
  • Responsible self-starter, attention to detail and capable of working under pressure
  • Capacity to manage logistics and resources of research projects
  • Able to communicate effectively with all levels of employees and agencies
  • Plus Trait Consideration

    Passionate to research career & have growth mindset (always seek for learning and growing in professional & personal development)

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