Responsible for delivering an integrated customer marketing approach including products & services deployment plan with assigned customers, leading planning and execution through account teams.
Identify, drive & implement market based growth opportunities for assigned customers through integrated understanding of category, consumers & customers in alignment with market company business priorities
Identify customer needs & support Key account management team in line with business strategy, category, portfolio, customer plan & deployment.
Secure business alignment with customers and improve customer satisfaction
Develop and implement tailored marketing services programs for customers : Package design, market research, channel strategy, product deployment, marketing planning for customers
Facilitate the portfolio knowledge with value proposition to customers
Identify account-level growth opportunities for assigned category & present the case study for market and customers.
Develop actions and initiatives, marketing activities, marketing services and promotional investment upon the market company business priorities and cluster initiatives & deployment plan.
Support account teams with articulating value propositions based on value chain profit analysis and value added benefits
Work closely with customers to align market based growth opportunities and operational plan with customer’s business plan.
Work closely with local Operational team (Sales, Marketing & Technical) for the market company business priorities and Key Account / Accounts business plan.
Work closely with Cluster Marketing & Portfolio Deployment team.
Coordinate with Communication & Environment Department for the relevant promotional activities.
Work with external agencies and consultants.
8+ years of experience in strategy, business development, research, marketing and / or sales in the FMCG industry.
Good knowledge of food and beverage industries.
Experience in consumer and innovation research and development.
Frequent travel is required.
BA / BS or equivalent education is required. MBA preferred
Good command of English language skills
Good in using office software such as MS Excel, Word, Power-point
Logic mindset, business orientation
Managerial & Personal Attributes
Strong business acumen
Strong analysis and skills
Customer service oriented
Strong written and verbal communication and presentation skills
Teamwork oriented and mature
Enthusiastic, self-motivated & high passion
Able to work under high pressure
Enjoy innovation within a strong process framework