Mục đích công việc
Responsible for (i) the long-term vision of the product, (ii) observing trends in the marketplace, (iii) identifying new potential outcomes or themes to be supported by the product, (iv) supporting the sales / adoption of the product, (v) ensuring the product meets the needs of the value stream(s) the product is involved with.
Trách nhiệm :
Define a vision and strategy for new product development base on assimilating huge chunks of information such as quantitative web analytics data, research reports, client feedback, market trends and consumer demography statistics
Collaborate with relevant parties / partners to translate consumer needs into product features to enhance existing product portfolio
Be responsible for determining the pricing and revenue projections of these products and creating effective marketing strategies to optimise returns on investment
Be responsible for all interactions between clients, third party vendors and product development team to ensure timely development, launch, sales and delivery of products
Define sales and marketing strategies to maximise customer awareness and engagement with products, plan and execute go-to market launch strategies for new products and monitor, track and manage the performance of updated product portfolio
Perform other tasks as assigned by line manager
Yêu cầu :
Bachelor degree holder in Business Administration, Finance and Banking, Foreign Trade, IT;
Minimum 4-5 years of experiences for specialist, 3 year of experiences senior officer, 2 year off experiences for officer in Banking or Digital product management, marketing, internet, local online / digital advertising, ecommerce or related industry.
Strong understanding of digital business, digital banking, digital sales & marketing;
Proven experience of creating business and finance models, analytics, pricing, marketing and business reporting
Great passion for product development and interest in technology, advertising, fashion and online market trends
High level conceptual, strong business communication, presentation, analytical and problem-solving skills;
Intermediate English skill.