Digital Product Manager (RB)
Vietnam International Bank
Hồ Chí Minh
4 ngày trước

Mục đích công việc

Responsible for (i) the long-term vision of the product, (ii) observing trends in the marketplace, (iii) identifying new potential outcomes or themes to be supported by the product, (iv) supporting the sales / adoption of the product, (v) ensuring the product meets the needs of the value stream(s) the product is involved with.

Trách nhiệm :

  • Define a vision and strategy for new product development base on assimilating huge chunks of information such as quantitative web analytics data, research reports, client feedback, market trends and consumer demography statistics
  • Collaborate with relevant parties / partners to translate consumer needs into product features to enhance existing product portfolio
  • Be responsible for determining the pricing and revenue projections of these products and creating effective marketing strategies to optimise returns on investment
  • Be responsible for all interactions between clients, third party vendors and product development team to ensure timely development, launch, sales and delivery of products
  • Define sales and marketing strategies to maximise customer awareness and engagement with products, plan and execute go-to market launch strategies for new products and monitor, track and manage the performance of updated product portfolio
  • Perform other tasks as assigned by line manager
  • Yêu cầu :

  • Bachelor degree holder in Business Administration, Finance and Banking, Foreign Trade, IT;
  • Minimum 4-5 years of experiences for specialist, 3 year of experiences senior officer, 2 year off experiences for officer in Banking or Digital product management, marketing, internet, local online / digital advertising, ecommerce or related industry.
  • Strong understanding of digital business, digital banking, digital sales & marketing;
  • Proven experience of creating business and finance models, analytics, pricing, marketing and business reporting
  • Great passion for product development and interest in technology, advertising, fashion and online market trends
  • High level conceptual, strong business communication, presentation, analytical and problem-solving skills;
  • Intermediate English skill.
  • Báo cáo công việc này
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