Executive
Grab Vietnam
Việt Nam
3 ngày trước
source : Talent Network

Get to know our team :

Be part of an exciting growth phase of Grab Driver marketing in Malaysia! As a team, we impact the lives of tens-of-thousands of drivers every day, being the #1 ride-

hailing platform locally. Join us on an incredible mission to build and maintain the strongest driver base in Malaysia.

Get to know the Role :

  • Be a critical member of the growing Marketing Team. Feel the satisfaction of delivering marketing campaigns that drive visible impact in the market, and more importantly shape the future of our delivery-
  • partner community as we strive to better their lives.

  • You will be responsible for delivering large scale marketing campaigns, and be a key contributor to the delivery-partner acquisition, retention and loyalty strategy.
  • To do this, you will need to be equally creative and analytical in order to create strategic ways for us to deliver insightful and meaningful campaigns to our key audience.
  • The day-to-day activities :

    Prepare campaign and data brief, present them to internal stakeholders with clarity

    Proactive coordination of marketing campaigns across all elements of marketing mix

    Execute tailored and targeted local tactical and strategic campaigns

    Tailoring communications messages in each campaign to connect relevant targeted personas and segmentation

    Assist in insight analysis from research, market understanding and campaign post mortem

    Champion Grab delivery-partner identify and brand, ensure messaging, positioning, tone of voice and visual identity

    Work closely with Creative team, Media Agency and production to deliver great collaterals that make an impact.

    Manage the marketing funnel from Awareness, Interest, Desire to ultimately Conversion.

    Critical to be able to work closely and collaboratively with multiple stakeholders across departments with ability to manage and work under challenging timelines.

    The Must Haves :

    Possess at least a Bachelor’s in Marketing or BBA

    1-2 years of marketing / campaign management experience (either in Consumer, B2B or both)

    Personable, presentable and ability to articulate well

    Critical and analytical thinking skills with sound understanding of marketing principles and message positioning

    Ability to deliver revenue or profit growth initiatives

    Ability to insightfully brief and direct creative materials based on audience, medium and channel

    Strong writing skills with the ability to communicate complex ideas in a simple way

    Comfortable with designing, executing and tracking successful marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns.

    Understanding of Google Analytics, Eloqua, Mailchimp, LeanPlum (or any data analysis software) a plus

    Ability to use Adobe Suite or production software a plus

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