Digital Growth and Partnership

Vietnam International Bank

Hồ Chí Minh

4 ngày trước

Mục đích công việc

Responsible for (i) give customers incredible value so they will use digital products over and over; (ii) provide personalized experiences not only from communications but also financial solutions

Trách nhiệm :

Devising digital core function strategy & value proposition;

Leading growth strategy;

Leading customer retention strategy with key focus on improving DAU (Daily active users) and COHORT (returning users) metrics;

Leading Usage / Up-sell / X-sell / Segmentation strategy to provide sound financial solutions to customers and achieve growth target;

Proposing & working closely with other departments to give birth to new functions / products / services that help increase customer usage and engagement on digital platform;

Lead relationship marketing strategy to focus on customer loyalty and long-term customer engagement;

Establishing, executing & optimizing trigger-based communications, automation marketing platform with sharp focus on delivering personalized messages at the right time via the right touchpoint to achieve our growth target;

Leading technical integration projects as part of growth strategy;

Love analyzing data, discussing with customers and be able to translate those findings into actionable insights to build, optimize functions on our app and growth strategy;

Building tracking tools / portal / dashboard for performance of Growth Strategy across full stages of the funnel;

Planning, budgeting and monitoring P&L, ROMI performance to uncover opportunities & move the strategy forwards;

Support other growth marketing activities;

Working on other tasks assigned by your line manager on the way to achieve the new heights

Yêu cầu :

Minimum 4-year experience in growth marketing, guided shopping optimization

Good experience in data-driven & customer-centric growth;

Good experience in gamification and improve customer engagement in unconventional ways

Good strategic and creative thinking skills;

Good presentations skills, and problem-solving skills;

Strong interpersonal skills;

Strong teamwork spirit;

Fluency in English skill.

Báo cáo công việc này

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.