Digital Growth and Partnership
Vietnam International Bank
Hồ Chí Minh
4 ngày trước

Mục đích công việc

Responsible for (i) give customers incredible value so they will use digital products over and over; (ii) provide personalized experiences not only from communications but also financial solutions

Trách nhiệm :

  • Devising digital core function strategy & value proposition;
  • Leading growth strategy;
  • Leading customer retention strategy with key focus on improving DAU (Daily active users) and COHORT (returning users) metrics;
  • Leading Usage / Up-sell / X-sell / Segmentation strategy to provide sound financial solutions to customers and achieve growth target;
  • Proposing & working closely with other departments to give birth to new functions / products / services that help increase customer usage and engagement on digital platform;
  • Lead relationship marketing strategy to focus on customer loyalty and long-term customer engagement;
  • Establishing, executing & optimizing trigger-based communications, automation marketing platform with sharp focus on delivering personalized messages at the right time via the right touchpoint to achieve our growth target;
  • Leading technical integration projects as part of growth strategy;
  • Love analyzing data, discussing with customers and be able to translate those findings into actionable insights to build, optimize functions on our app and growth strategy;
  • Building tracking tools / portal / dashboard for performance of Growth Strategy across full stages of the funnel;
  • Planning, budgeting and monitoring P&L, ROMI performance to uncover opportunities & move the strategy forwards;
  • Support other growth marketing activities;
  • Working on other tasks assigned by your line manager on the way to achieve the new heights

    Yêu cầu :

    Minimum 4-year experience in growth marketing, guided shopping optimization

  • Good experience in data-driven & customer-centric growth;
  • Good experience in gamification and improve customer engagement in unconventional ways

  • Good strategic and creative thinking skills;
  • Good presentations skills, and problem-solving skills;
  • Strong interpersonal skills;
  • Strong teamwork spirit;
  • Fluency in English skill.

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