Mục đích công việc
Responsible for (i) give customers incredible value so they will use digital products over and over; (ii) provide personalized experiences not only from communications but also financial solutions
Trách nhiệm :
Devising digital core function strategy & value proposition;
Leading growth strategy;
Leading customer retention strategy with key focus on improving DAU (Daily active users) and COHORT (returning users) metrics;
Leading Usage / Up-sell / X-sell / Segmentation strategy to provide sound financial solutions to customers and achieve growth target;
Proposing & working closely with other departments to give birth to new functions / products / services that help increase customer usage and engagement on digital platform;
Lead relationship marketing strategy to focus on customer loyalty and long-term customer engagement;
Establishing, executing & optimizing trigger-based communications, automation marketing platform with sharp focus on delivering personalized messages at the right time via the right touchpoint to achieve our growth target;
Leading technical integration projects as part of growth strategy;
Love analyzing data, discussing with customers and be able to translate those findings into actionable insights to build, optimize functions on our app and growth strategy;
Building tracking tools / portal / dashboard for performance of Growth Strategy across full stages of the funnel;
Planning, budgeting and monitoring P&L, ROMI performance to uncover opportunities & move the strategy forwards;
Support other growth marketing activities;
Working on other tasks assigned by your line manager on the way to achieve the new heights
Yêu cầu :
Minimum 4-year experience in growth marketing, guided shopping optimization
Good experience in data-driven & customer-centric growth;
Good experience in gamification and improve customer engagement in unconventional ways
Good strategic and creative thinking skills;
Good presentations skills, and problem-solving skills;
Strong interpersonal skills;
Strong teamwork spirit;
Fluency in English skill.