Senior Facebook Marketing Campaign Executive
TIKI Corporation
Hồ Chí Minh, Vietnam
3 ngày trước

Phúc Lợi

  • Máy tính xách tay
  • Bảo hiểm
  • Phụ cấp
  • Đồng phục
  • Thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Phụ cấp thâm niên
  • Chế độ nghỉ phép
  • Chế độ tập thể dục
  • Mô Tả Công Việc

    At Tiki we are laser focused on Wowing our Customers and becoming the #1 Trusted Shopping App in Vietnam. The Marketing team is charged with achieving this goal by helping Customers to experience Tiki’s key value propositions including 2 Hour Delivery, Guaranteed Authentic Products, and No Hassle Returns.

    To accomplish these goals, we are building a world class computational marketing organization to communicate with and market to our Customers at a massive scale in a mobile first environment.

    A key component of achieving our goals is building and developing a strong Facebook Marketing organization to help us scale our direct response campaigns and their efficiency.

    This is an opportunity for the right candidate to take an active role managing and executing multi million dollar display advertising budgets.

    As the Facebook Marketing Campaign Manager, you will help investigate, define, prioritize, and execute on opportunities for growth in Tiki’s Facebook’s programs.

    You will participate in the day to day execution, management, and reporting of our display advertising campaigns. You will partner with product management, data analytics, and engineering to build world class proprietary automated marketing platforms which enable us to market Tiki’s products at scale, globally.

    Applying your analytical prowess, in conjunction with rapid testing and prototyping, the successful candidate will help us continue to scale and grow our business.

    The ideal candidate will have a bias for action, humility, attention to detail, and the ability to create and manipulate data in furtherance of achieving targets.

    Duties Include :

    Conception and communication of strategies and campaigns to grow the existing business

    Reporting on weekly business performance to C-level stakeholders

    Create, launch, monitoring and optimization of Facebook campaigns to achieve targets based on Customer acquisition, Return on advertising spend and Customer Lifetime Value.

    Work with tech & product teams to develop new tools & strategies to scale Facebook campaigns

    Hands-on analysis and manipulation of data to continuously improve conversion and ROI

    Spearhead our A / B testing initiatives, from proposal, to analysis, and implementation

    Communicating Facebook best practices to internal and external vendors

    Yêu Cầu Công Việc

    3 years in online computational marketing, Facebook Ads (manual and dynamic) required, other display experience a plus

    Bachelor’s degree in Mathematics, Finance, Economics, Statistics, Computer Science or other quantitative field

    Demonstrated success in ingesting, analyzing, and presenting large datasets

    Proven ability to make data-supported decisions

    Very Strong Excel skills, ability to leverage on

    Detail-oriented

    Knowledge of multivariate testing and basic statistics / probability concepts a plus

    Knowledge of attribution for mobile marketing and app installs a plus

    SQL / Google Analytics / Facebook experience a plus

    Strong written and verbal communication skills, ability to communicate internally and externally

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