Mô Tả Công Việc
At Tiki we are laser focused on Wowing our Customers and becoming the #1 Trusted Shopping App in Vietnam. The Marketing team is charged with achieving this goal by helping Customers to experience Tiki’s key value propositions including 2 Hour Delivery, Guaranteed Authentic Products, and No Hassle Returns.
To accomplish these goals, we are building a world class computational marketing organization to communicate with and market to our Customers at a massive scale in a mobile first environment.
A key component of achieving our goals is building and developing a strong Facebook Marketing organization to help us scale our direct response campaigns and their efficiency.
This is an opportunity for the right candidate to take an active role managing and executing multi million dollar display advertising budgets.
As the Facebook Marketing Campaign Manager, you will help investigate, define, prioritize, and execute on opportunities for growth in Tiki’s Facebook’s programs.
You will participate in the day to day execution, management, and reporting of our display advertising campaigns. You will partner with product management, data analytics, and engineering to build world class proprietary automated marketing platforms which enable us to market Tiki’s products at scale, globally.
Applying your analytical prowess, in conjunction with rapid testing and prototyping, the successful candidate will help us continue to scale and grow our business.
The ideal candidate will have a bias for action, humility, attention to detail, and the ability to create and manipulate data in furtherance of achieving targets.
Duties Include :
Conception and communication of strategies and campaigns to grow the existing business
Reporting on weekly business performance to C-level stakeholders
Create, launch, monitoring and optimization of Facebook campaigns to achieve targets based on Customer acquisition, Return on advertising spend and Customer Lifetime Value.
Work with tech & product teams to develop new tools & strategies to scale Facebook campaigns
Hands-on analysis and manipulation of data to continuously improve conversion and ROI
Spearhead our A / B testing initiatives, from proposal, to analysis, and implementation
Communicating Facebook best practices to internal and external vendors
Yêu Cầu Công Việc
3 years in online computational marketing, Facebook Ads (manual and dynamic) required, other display experience a plus
Bachelor’s degree in Mathematics, Finance, Economics, Statistics, Computer Science or other quantitative field
Demonstrated success in ingesting, analyzing, and presenting large datasets
Proven ability to make data-supported decisions
Very Strong Excel skills, ability to leverage on
Knowledge of multivariate testing and basic statistics / probability concepts a plus
Knowledge of attribution for mobile marketing and app installs a plus
SQL / Google Analytics / Facebook experience a plus
Strong written and verbal communication skills, ability to communicate internally and externally