Mô Tả Công Việc
The roles mission is to convert target audience who exist in each stores trade area, into guests. This is done primarily through out-of-store activities that engage with and motivate the trade area traffic to visit the cafe.
Being responsible for driving traffic into stores on a daily basis.
Planning trade area activation developing and proposing activation ideas for both nationwide, city wide and district wide activation programs.
Trade area map : understanding and mapping the traffic generators of each trade area.
Managing and monitoring all Marketing activities which happened within trade area
Working with landlord, creating relationship with community to facilitate Marketing programs.
Managing and monitoring all Marketing POSM at stores
Working closely with Marketing team overhead to execute nationwide promotion.
Yêu Cầu Công Việc
Key Performance Indicators
Transaction growth
Average check growth
Marketing expense
ROIC for Marketing program
New customer growth
Education / Training Qualifications (i.e : university degree, college, etc)
University degree, preferably with marketing focus.
Prefer Operation experience.
Experience (years of experience e.g. : 2 year of experience in similar position)
Experience in promoting / selling
Experience in retail desirable
Experience in planning, presenting
Knowledge of :
Selling
Selling
Creative development
Managing teams
Coordination of multiple projects
Skills (Ability to) :
React with speed (and sound judgment)
Analyze effectiveness of budget spend versus results
Deliver projects on time
Build solid relationships internally and externally
Operate as individual and in team environment
Excellent written and verbal skills in Vietnamese and English
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