Get to know the Role :
To support Regional Marketing Lead in planning and implementation of marketing strategies and promotional events at country level.
Leading the execution of each marketing campaign and activities to ensure flawless in brand presence and coordination. Responsible in achieving KPI and target set.
The day-to-day activities :
Plan and execute Go-To-Market strategy for country marketing campaigns to drive awareness, acquisition, usage, retention and publicity.
End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments.
Acquire and manage external marketing partners that adds value to meet marketing objective.
Provide brief and review marketing communications materials.
Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget.
Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities.
Track and monitor competitive landscape.
Manage local vendors to meet business requirements to ensure projects are delivered on time and within budget.
Track and manage allocated budget.
Ensure adherence to allocated budget.
Work with Marketing and operations team on daily basis, including resolving customer complaints and issues.
The must haves :
Experience in brand / product marketing will be an added advantage.