Senior Digital Marketing Specialist
Công Ty TNHH Trung Tâm Công Nghệ Essilor Việt Nam
Hồ Chí Minh
6 ngày trước
source : Tuổi Trẻ

Mô tả Công việc

I. Mission / Position Summary Purpose and Objectives of the Role

Support and assist in all digital marketing activities planning & executions for all brands across Essilor Vietnam portfolio.

The ideal candidate should have a 360 understanding and holistic knowledge of digital marketing which includes paid digital media (SEM, Social Media, Display, Video ), Website Optimization (both technical and content) as well as analytics and reporting.

II. Scope of Business / Function Key Areas of Expertise / Responsibilities

  • Help drive the digital strategies, digital marketing plan and digital touch point selection for all core consumer brands, working closely with local teams, product managers and agencies.
  • Management and optimization of brand websites through creation of content, development of new features and user journey improvement.
  • Ensure excellence in execution of digital marketing plans.
  • Track key KPIs across all digital touch points and optimize digital campaigns constantly to deliver best in class results, including conversion from online to offline.
  • Ensure the best use of digital budget.
  • Assist manager with the creation of digital marketing toolkits, guidelines and dashboards
  • Participate in sharing of digital best practices, assets, results and ideas between regional and local teams.
  • Support tactical digital marketing projects by collaborating with sales and marketing.
  • Coordinate with creative and media agencies as well as marketing team members in the creation of content for websites, social media channels and other digital assets.
  • Key Area of Responsibility Specific Measures (KPIs)
  • Digital KPIs

  • Conversion, Organic & Paid Traffic, Cost Per Conversion, CTR, VTR and etc based on the digital channels that are being leveraged
  • Brand Metrics
  • Brand Awareness and Purchase Intent, Increase Digital as Source of Awareness
  • Yêu Cầu Công Việc

    A. Divisional or Business Unit Experience

  • Excellent problem solving and analytical skills
  • Good knowledge of digital marketing
  • Excellent interpersonal skills
  • Proficient in Excel, PowerPoint
  • Experience with CMS (Drupal, Wordpress )
  • Basic graphic design skills
  • B. Experience / Track Record

  • At least 3-4 years of relevant working experience in digital marketing and 5 years in marketing in general
  • Website Optimization, design & development (UI / UX)
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Display Marketing (programmatic)
  • Tracking & Analytics (Google Tag Manager, Google Analytics, Google Search Console )
  • Digital Media Planning & Buying
  • Audience Segmentation, Targeting & Retargeting
  • Experience in reporting as well as preparing and presenting Digital Marketing results and plans.
  • C. Industries’ Experience

  • Experience in Optical industry will be an advantage
  • D. Education / Qualification / Certification

  • Bachelor Degree, ideally with marketing or digital related specialization
  • At least 3-4 years of relevant working experience in digital marketing
  • Understanding of the Optical industry is a plus
  • Knowledge of HMTL is an advantage
  • English communication
  • E. Psychometrics

  • Strong analytical and communication skills - ability to conceptualize new ideas, strategies, etc.
  • Able to work and collaborate with diverse stakeholders (internal and external at different levels)
  • Proactive and able to take initiatives
  • Strong ownership and operation with discipline
  • Proactive and results driven.
  • Thông tin khác

  • Bằng cấp : Đại học
  • Độ tuổi : Không giới hạn tuổi
  • Hình thức : Nhân viên chính thức
  • Báo cáo công việc này

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