[10 tháng 01 năm 2022] MARKETING COMMUNICATIONS MANAGER
Sony
Chí Minh, Vietnam
5 ngày trước

JOB DESCRIPTION

1. A&P Activities Planning

  • Supervise Marcom PICs (TV, Visual & Sound / Game and Digital Image) to coordinate with HQ / RHQ, Product marketing team, sales team, and related internal / external teams for all Digital Communications & Events (New Line-up Launch, Summer / Mid-year / Year-end campaigns) On time planning and execution across PDCA process
  • Supervise the whole mar-com team for Cross Category and Xperia Annual roadshow event, Sales Promotion : Mid-Year and Tet - On time planning and execution across PDCA process
  • 2.Media and Communication

  • Act as the strategic lead and manage and deliver the organization’s media and PR strategy.
  • Supervise PR PIC to coordinate with HQ / RHQ, product marketing members, sales team, and related internal / external teams.
  • Also enhance relationship with media and manage local crisis (if any) to minimize impact to Sony image

    3.Digital Marketing Communication

  • Supervise the Digital Marketing Team : Always on campaigns across Corporate social platforms (FB, YT, INS, Database, website)
  • Drive O2O
  • Digital Marketing Report / Campaign Consolidation
  • Internal Digital Consultancy (KPI setting & monitoring)
  • Work with Regional team for SEM and Always-on Facebook Explore new types of media
  • 4.Inhouse designer

  • Supervise In house designer in terms of design concept, messages and following CI guidelines
  • 5.Budget & KPIs Management

  • Monthly Marketing A&P Budget Management
  • A&P WOW (way of working) review with HQ / RHQ (twice a year)
  • JOB REQUIREMENTS

  • Education : Bachelor's degree in Marketing or relevant
  • English : Able to communicate in business level
  • At least 2 years experience in marketing communication especially in media planning and buying. In Media industry is preferable.
  • Having Marketing communication knowledge in Electronics products or Agency (media or creative), especially camera knowledge would be an advantage
  • Proficiency in Microsoft office, especially in Excel & PowerPoint
  • Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across departments and functions
  • Excellent written / oral communications and analytical skills
  • Ability to think in a creative and strategic way, but adept at delivering operationally
  • Ability to learn fast and adapt well in unfamiliar situations; Change agility
  • Strong analytical skills and data-driven thinking
  • Paying good attention to details
  • Báo cáo công việc này
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